When dealing with customers from individualistic cultures. In this article, I will provide some insight on the importance of culture to build successful programming as well as share the Telligen wellness .The group is more important than the individual, and it provides you with support in exchange for loyalty. Organizational culture does so much more than create a fun working atmosphere: it reveals the heart of your business.12 sept 2019. It ensures that all group members know how to behave and represent the business in an appropriate way. Organizational culture is important because it creates unity. Why is it important to understand culture Create your culture.